Jeddah · Product Leadership
11+ years shipping products that people actually use - from launching Nahdi's omnichannel app (twice) to scaling e-commerce, grocery, and retail during COVID-19 with Panda, and now leading Bupa Arabia's AI-first health super app. I help teams turn regulated, complex domains into calm, revenue-driving experiences.
Now
Sr. Executive Manager, Product · Bupa Arabia
Also
Aerial video · Jeddah coast
companies i've shipped with
track record
2018 · 2023
Nahdi
Led the original omnichannel Nahdi app launch, then owned the full revamp. Two 0→1 moments for one of KSA's largest retailers. Also led the end-to-end implementation of Saudi Arabia's data privacy law (PDPL) at Nahdi - from gap assessment to compliant product experience.
2020 · 2021
Panda
Part of a 5-person team that launched Panda e-commerce while handling technology, product and digital merchandising under pandemic pressure.
Growth
Nahdi
Built tailored health journeys, contextual recommendations and social-proof surfaces that drove significant revenue lift at Nahdi.
Now
Bupa Arabia
Senior Executive Manager of Product. Leading mobile app teams building the next-generation health and insurance super app for Saudi Arabia.
Regulatory
Ship product against PDPL, SDAIA, CCHI and NPHIES without slowing the team down. Requirements that pass the first review.
live on the app store
Two flagship KSA apps shipped as Product & E-commerce Lead , still beating, still serving millions daily.
expertise
Discovery to launch. Strategy, roadmaps, OKRs, rituals that keep senior teams aligned.
Claims, pharmacy, telehealth, member journeys. Products that clinicians and members trust.
GA4, UXCam, funnels, and session insights turned into personalization that moves revenue - not vanity dashboards.
Hands-on regulatory delivery: implemented PDPL end to end at Nahdi, plus deep working knowledge of SDAIA, CCHI, and NPHIES requirements.
AI PM certified. Framing use cases, evals, guardrails and the human-in-the-loop.
Computer Science background. Certified Ethical Hacker. engineering trust with your team.
credentials
Formal training, licenses, and certifications behind the work.
AI Product Manager Nanodegree
Udacity
Product Management Masterclass
Misk Entrepreneurship
AI Fluency: Framework & Foundations
Anthropic
Claude Code in Action
Anthropic
Commercial Unmanned Aircraft License
GACA, Saudi Arabia (Credential UA-38998)
A1/A3 Drone Pilot Certificate
FOCA, Switzerland (EU/EASA)
Certified Ethical Hacker (CEH)
EC-Council
Integration Developer
Oracle
EMC Academic Associate, Cloud Infrastructure
Dell EMC
services
Both are bookable below. Pick the one that fits.
Consultancy
Aerial
book
Pick a service, drop a preferred date and a few details. I reply personally within two business days.
Based in Jeddah · works with teams across KSA & GCC
English & Arabic
NDA-friendly · confidentiality by default
